In the fifth chapter of our Ultimate Guide to Boosting Business Value Through Online Activity ebook, we discuss how to refine your product and service officering using online technology.
Increasingly closer engagement with customers, via social media, is allowing companies we deal with to develop and refine offerings and ideas in a much more dynamic way.
You can:
Topics: Digital marketing, Video, eBook, digital strategy, online strategy, product development, products and services, social media strategy
In the fourth chapter of our Ultimate Guide to Boosting Business Value Through Online Activity ebook, we discuss how to build a strong brand using online technology.
With the rise of the internet and instant access to reviews and information, brand credibility and recognition both online and offline is more important than ever.
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Topics: Digital marketing, Video, eBook, brand strategy, marketing, branding, digital strategy, online strategy
In the third chapter of our Ultimate Guide to Boosting Business Value Through Online Activity ebook, we discuss how to take advantage of digital technology to reduce costs.
Modern technology is allowing businesses to scale, and increase their profit margins as a result.
One example we discuss in the ebook is a construction-based client who is using technology to extract real-time data about their current projects.
Technologies like GPS tracking and cloud-based ERP software provide much closer oversight of projects, helping business owners save time and money and, ultimately, drive business value.
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Topics: Digital marketing, Video, eBook, digital strategy, online strategy, reducing costs
In this week's blog I'm sharing Chapter 2 of our new ebook: Ultimate guide to boosting business value through online activity.
In Chapter 2 I tell the story of a company in our network that responded to COVID-19 by drastically changing its sales strategy and, as a result, grew sales by 20–30% while reducing travel costs by 80%.
You can:
Topics: Digital marketing, Video, eBook, digital strategy, online strategy, sales
In this week's blog I'm sharing Chapter 2 of our new ebook: Ultimate guide to boosting business value through online activity.
In Chapter 2 I tell the story of a company in our network that responded to the COVID-19 lockdowns by drastically changing its sales strategy and, as a result, grew sales by 20–30% while reducing travel costs by 80%.
You can:
Topics: Digital marketing, Business Value, eBook, digital strategy, online strategy
You’ll often hear the internet gurus say ‘content is king’ and that in order to be successful in the online sphere you have to share lots of relevant content.
For some traditional business sellers, online marketing feels like the equivalent of walking around naked in public – you’ve got to show everything!
This presents a real conundrum for business sellers because, as many of our clients know, being in business can involve dealing with commercially sensitive information.
Topics: Digital marketing, Selling your business, Online, Exiting your business, selling a business, business broker
Social media has taken the marketing world by storm, significantly reducing traditional advertising costs and increasing customer engagement in only a few years.
It’s a constantly evolving space, with new platforms being developed and delivery methods jostling for popularity (e.g. visual content’s increasing ascendency over written content).
Despite this evolving landscape, there are some ‘golden rules’ that continue to ring true for social media marketers and which you can follow to help increase your business value.
Topics: Digital marketing, Brand and marketing, Running your business
We have been sharing insights from our ‘digital marketing journey’ for the past three years.
Part of that journey has involved determining what to prioritise in the digital marketing space to drive the greatest return in our business and so maximise our business value.
One of our important clients – Parkes Shire Council, in central west NSW – has been watching this process with interest.
Parkes is a very proactive, business-oriented Council. Earlier this year their management identified that a ‘gap’ existed in many businesses in their local government area in terms of understanding how to embrace the digital economy and use digital marketing to its full benefit.
Topics: Digital marketing, Business Value, Online, Brand and marketing
You’ll often hear the internet gurus say ‘content is king’ and that in order to be successful in the online sphere you have to share lots of relevant content.
For some traditional business sellers, online marketing feels like the equivalent of walking around naked in public – you’ve got to show everything!
This presents a real conundrum for business sellers because, as many of our clients know, being in business can involve dealing with commercially sensitive information.
Topics: Digital marketing, Selling your business, Online, Exiting your business
Marketing businesses for sale is not like selling a car, house, building or boat.
Simply listing your business with a broker and having them put it on their website or in the local paper is unlikely to deliver a great result.
At JPAbusiness we often work with business clients to develop customised sale and marketing plans to assist an owner reach their exit, retirement or succession objectives. This process involves:
Topics: Digital marketing, Selling your business, infographic, Exiting your business
