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Private equity is not for everyone but, in situations where it aligns with your business goals, it can be very effective.

So what do you need to know if you're thinking about seeking private equity investment?

The following infographic provides some private equity basics, for anyone starting out on the PE journey.

In our eBook Partners in Your Business, guest contributor Gareth Banks from Champ Ventures explained how private equity works and what sort of opportunities private equity investors look for.

In this blog Gareth answers the following questions:

• What is private equity and how does it work?
• What type of business opportunities does private equity look for?
• As a business owner, how can I benefit from private equity?
• As a private equity investor, what affects your appetite to invest?
• As a business owner, how do I become private equity ready?
• Where do I go for more information?

Private equity is much more than just some capital.

You can get capital from plenty of places, but private equity aims to be an aligned partner, helping a business to grow, set strategy and problem-solve.

In our eBook Partners in Your Business, guest contributor Gareth Banks from Champ Ventures explained how private equity works and what sort of opportunities private equity investors look for.

We have distilled some of Gareth’s advice down into this cheat sheet, to help you make your business private equity ready.