Why do I need a ‘brand identity’ and how do I develop one?

Posted by James Price | JPAbusiness on 11-Aug-2021 02:00:00

This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson.

What’s in a brand?

Comments by Richard Amos and Mike Wilkinson

We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.

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Topics: Business Planning, Brand and marketing, Business valuation, brand identity, brand strategy, marketing, branding, brand plan, brand values

Do I need a ‘brand identity’? [blog]

Posted by James Price | JPAbusiness on 12-Apr-2017 05:47:00

This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson from the corporate advisory firm Royce Communications.

Continue reading...

Topics: Brand and marketing, brand identity, brand plan, brand values

Uber versus Lyft – Finding Your Point of Difference [blog]

Posted by James Price | JPAbusiness on 15-Aug-2016 03:00:00

I recently read an article by Alexandra Suich in the Australian Financial Review titled: ‘Uber versus Lyft – can nice guys ever win in Silicon Valley?’

The article was about the ride-sharing service Lyft, and the approach to business taken by its co-founders John Zimmer and Logan Green; a very different approach to that taken by their biggest rival, Uber.

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Topics: Brand and marketing, Business culture, competitive advantage, brand values, point of difference

 
Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 
 
 

 

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