This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson.

What’s in a brand?

Comments by Richard Amos and Mike Wilkinson

We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.

Topics: Business Planning, Brand and marketing, Business valuation, brand identity, brand strategy, marketing, branding, brand plan, brand values

When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these. It is the relationship, or connection, between an organisation and its customers.

Topics: Brand and marketing, infographic, brand identity, brand strategy, branding, brand plan

A few years back we were delighted to partner with the team from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook covers:

• What is a brand and why do businesses need one?
• How to create a brand identity
• Managing your brand identity in a digital world
• How brand identity impacts business value.

In this cheat sheet we have distilled some valuable tips for establishing and maintaining a successful brand identity.

Topics: Brand and marketing, Running your business, cheat sheet, brand identity, brand strategy, branding, brand plan

A few years ago we were delighted to partner with Richard Amos and Mike Wilkinson from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

Royce Communications works with some of Australia’s largest brands across corporate, consumer, government and not-for-profit sectors.

In this cheat sheet we have distilled some of Richard and Mike’s valuable tips for establishing and maintaining a successful brand identity.

Topics: Brand and marketing, Running your business, cheat sheet, brand identity

This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson from the corporate advisory firm Royce Communications.

Topics: Brand and marketing, brand identity, brand plan, brand values