This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson.

What’s in a brand?

Comments by Richard Amos and Mike Wilkinson

We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.

Topics: Business Planning, Brand and marketing, business advice, Business valuation, Business advisor, business valuer, James Price, brand identity, JPAbusiness, brand strategy, Parramatta, marketing, Central West NSW, branding, brand plan

A few years back we were delighted to partner with the team from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook covers:

• What is a brand and why do businesses need one?
• How to create a brand identity
• Managing your brand identity in a digital world
• How brand identity impacts business value.

In this cheat sheet we have distilled some valuable tips for establishing and maintaining a successful brand identity.

Topics: Advice, Brand and marketing, Running your business, cheat sheet, business advice, Business advisor, James Price, brand identity, JPAbusiness, brand strategy, Parramatta, Central West NSW, branding, brand plan

A few years ago we were delighted to partner with Richard Amos and Mike Wilkinson from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

Royce Communications works with some of Australia’s largest brands across corporate, consumer, government and not-for-profit sectors.

In this cheat sheet we have distilled some of Richard and Mike’s valuable tips for establishing and maintaining a successful brand identity.

Topics: Advice, Brand and marketing, Running your business, cheat sheet, business advice, Business advisor, brand identity