How to build brand and market credibility online

Posted by James Price | JPAbusiness on 24-Nov-2021 11:52:55

In the fourth chapter of our Ultimate Guide to Boosting Business Value Through Online Activity ebook, we discuss how to build a strong brand using online technology.

With the rise of the internet and instant access to reviews and information, brand credibility and recognition both online and offline is more important than ever.

You can:

  • read Chapter 4 below,
  • download the complete ebook, or
  • watch a video where I discuss the chapter on our YouTube channel.
Continue reading...

Topics: Digital marketing, Video, eBook, brand strategy, marketing, branding, digital strategy, online strategy

Why do I need a ‘brand identity’ and how do I develop one?

Posted by James Price | JPAbusiness on 11-Aug-2021 02:00:00

This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson.

What’s in a brand?

Comments by Richard Amos and Mike Wilkinson

We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.

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Topics: Business Planning, Brand and marketing, Business valuation, brand identity, brand strategy, marketing, branding, brand plan, brand values

4 marketing tips when selling a business [video]

Posted by James Price | JPAbusiness on 22-Jan-2020 02:00:00

No one knows your business like you do and, whether you choose to sell it yourself or work with a broker or advisor, you will play a key role in the marketing process.

Your extensive knowledge of the business needs to be translated into marketing material that will inform potential purchasers of the opportunity your business presents.

The following video contains 4 key tips for marketing a business for sale: what they are and how they can contribute to the ultimate success of a sale.

Continue reading...

Topics: Selling your business, Video, selling a business, marketing

Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 


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