This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson.

What’s in a brand?

Comments by Richard Amos and Mike Wilkinson

We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.

Topics: Business Planning, Brand and marketing, business advice, Business valuation, Business advisor, business valuer, James Price, brand identity, JPAbusiness, brand strategy, Parramatta, marketing, Central West NSW, branding, brand plan

No one knows your business like you do and, whether you choose to sell it yourself or work with a broker or advisor, you will play a key role in the marketing process.

Your extensive knowledge of the business needs to be translated into marketing material that will inform potential purchasers of the opportunity your business presents.

The following video contains 4 key tips for marketing a business for sale: what they are and how they can contribute to the ultimate success of a sale.

Topics: Selling your business, Advice, Brand and marketing, Video, selling a business, Business advisor, Parramatta, Orange NSW, marketing