In the fourth chapter of our Ultimate Guide to Boosting Business Value Through Online Activity ebook, we discuss how to build a strong brand using online technology.
With the rise of the internet and instant access to reviews and information, brand credibility and recognition both online and offline is more important than ever.
You can:
Topics: Digital marketing, Video, eBook, brand strategy, marketing, branding, digital strategy, online strategy
This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.
The eBook was written with business branding experts Richard Amos and Mike Wilkinson.
Comments by Richard Amos and Mike Wilkinson
We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.
A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.
Topics: Business Planning, Brand and marketing, Business valuation, brand identity, brand strategy, marketing, branding, brand plan, brand values
No one knows your business like you do and, whether you choose to sell it yourself or work with a broker or advisor, you will play a key role in the marketing process.
Your extensive knowledge of the business needs to be translated into marketing material that will inform potential purchasers of the opportunity your business presents.
The following video contains 4 key tips for marketing a business for sale: what they are and how they can contribute to the ultimate success of a sale.
Topics: Selling your business, Video, selling a business, marketing
