In the fourth chapter of our Ultimate Guide to Boosting Business Value Through Online Activity ebook, we discuss how to build a strong brand using online technology.
With the rise of the internet and instant access to reviews and information, brand credibility and recognition both online and offline is more important than ever.
You can:
Topics: Digital marketing, Video, eBook, brand strategy, marketing, branding, digital strategy, online strategy
This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.
The eBook was written with business branding experts Richard Amos and Mike Wilkinson.
Comments by Richard Amos and Mike Wilkinson
We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.
A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.
Topics: Business Planning, Brand and marketing, Business valuation, brand identity, brand strategy, marketing, branding, brand plan, brand values
When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.
A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these. It is the relationship, or connection, between an organisation and its customers.
Topics: Brand and marketing, infographic, brand identity, brand strategy, branding, brand plan
A few years back we were delighted to partner with the team from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.
The eBook covers:
In this cheat sheet we have distilled some valuable tips for establishing and maintaining a successful brand identity.
Topics: Brand and marketing, Running your business, cheat sheet, brand identity, brand strategy, branding, brand plan
When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.
A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these. It is the relationship, or connection, between an organisation and its customers.
Topics: Brand and marketing, infographic, brand strategy, brand plan
