This blog comes from one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook was written with business branding experts Richard Amos and Mike Wilkinson.

What’s in a brand?

Comments by Richard Amos and Mike Wilkinson

We often talk about brand as a relationship, or a connection, between an organisation and its customers – it is the connection your business has with your customers’ minds.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these.

Topics: Business Planning, Brand and marketing, business advice, Business valuation, Business advisor, business valuer, James Price, brand identity, JPAbusiness, brand strategy, Parramatta, marketing, Central West NSW, branding, brand plan

When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these. It is the relationship, or connection, between an organisation and its customers.

Topics: Brand and marketing, infographic, business advice, Business advisor, business management, James Price, JPAbusiness, brand strategy, Parramatta, Central West NSW, branding, brand plan

A few years back we were delighted to partner with the team from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

The eBook covers:

• What is a brand and why do businesses need one?
• How to create a brand identity
• Managing your brand identity in a digital world
• How brand identity impacts business value.

In this cheat sheet we have distilled some valuable tips for establishing and maintaining a successful brand identity.

Topics: Advice, Brand and marketing, Running your business, cheat sheet, business advice, Business advisor, James Price, brand identity, JPAbusiness, brand strategy, Parramatta, Central West NSW, branding, brand plan

When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these. It is the relationship, or connection, between an organisation and its customers.

Topics: Brand and marketing, infographic, business advice, business management, brand strategy