--- title: How to create a brand plan for your business description: "In this infographic we explain how to create a brand plan for your business using the 3 Ps: Purpose, Potential and Promise." image: https://blog.jpabusiness.com.au/hubfs/Branding%20-%20gold%20coast.jpg --- 14 May 2024 # How to create a brand plan for your business WRITTEN BYJames Price | JPAbusiness ![Branding - gold coast](https://blog.jpabusiness.com.au/hs-fs/hubfs/Branding%20-%20gold%20coast.jpg?width=1000&height=667&name=Branding%20-%20gold%20coast.jpg) When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that. **A brand is the sum of all you say and do **in relation to your products and services, plus consumers’ personal experiences with these.** ** It is **the relationship, or connection, between an organisation and its customers.** ## Ask the brand experts Some years back we partnered with business branding experts [Richard Amos](https://www.royce.com.au/pages/richard-amos) and [Mike Wilkinson](https://www.redig.com.au) to create one of our most popular ebooks to date: [Brand and Corporate Identity for Small to Mid-Sized Businesses.](https://landing.jpabusiness.com.au/brand-and-corporate-identity-ebook) Based on Richard and Mike’s advice, we have created the following infographic to help you get started on **creating a Brand Plan for your business**.   ## Plan to succeed Your **brand identity is determined by your [business plan](https://blog.jpabusiness.com.au/operator/business-planning-for-small-to-mid-sized-businesses)** so, before you get down to the nuts and bolts of adopting a brand strategy, **ensure it is aligned to your business goals.** The Brand Plan will form the basis of your branding strategy.   [![3 Ps of a brand plan](https://blog.jpabusiness.com.au/hs-fs/hubfs/3.%20Infographics%20and%20cheat%20sheets/3%20Ps%20of%20a%20brand%20plan.png?width=500&height=1250&name=3%20Ps%20of%20a%20brand%20plan.png)](https://blog.jpabusiness.com.au/hubfs/3.%20Infographics%20and%20cheat%20sheets/3%20Ps%20of%20a%20brand%20plan.pdf)   Once you have developed your **Brand Plan** it will become the organising system for how you [develop, deliver and manage the brand ](https://blog.jpabusiness.com.au/blog/how-to-develop-a-successful-brand-cheat-sheet)going forward. It’s very important to remember that brand is not just ‘look and feel’; it can actually represent an important aspect of your business value and maintainable position. If you would like support in creating or managing your brand, [contact](https://www.jpabusiness.com.au/contactus) the team at JPAbusiness for a confidential, obligation-free discussion. ![Brand and corporate identity cover 2022](https://blog.jpabusiness.com.au/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/Brand%20and%20corporate%20identity%20cover%202022.png) Free ebook Brand and corporate identity for small to mid-sized businesses In this ebook we ask branding experts for advice on how to create a brand identity, how to manage that identity in a digital world and how your brand identity impacts business value. [Learn more ](https://blog.jpabusiness.com.au/operator/brand-and-corporate-identity-for-small-to-mid-sized-businesses) Share this Article Share this blog post on Twitter [mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/how-to-create-a-brand-plan-for-your-business](mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/how-to-create-a-brand-plan-for-your-business) Copied to clipboard Topics - [brand and marketing ](https://blog.jpabusiness.com.au/blog/topic/brand-and-marketing) - [infographic ](https://blog.jpabusiness.com.au/blog/topic/infographic) - [brand strategy ](https://blog.jpabusiness.com.au/blog/topic/brand-strategy) - [brand plan ](https://blog.jpabusiness.com.au/blog/topic/brand-plan) About James Price | JPAbusiness James Price has over 30 years’ experience in providing strategic, commercial and valuation advice to Australian and international business clients. James’ blogs provide business advice for aspiring and current small to mid-sized business owners, operators and managers. #### Related Blog Posts ### [How to manage your business reputation in a crisis](https://blog.jpabusiness.com.au/blog/how-to-manage-your-business-reputation-in-a-crisis) Whether your business turnover is $300k, $3m, $300m or $3b, your business’s brand and reputation is... [Read more ](https://blog.jpabusiness.com.au/blog/how-to-manage-your-business-reputation-in-a-crisis) ### [10 tips to develop a successful brand [cheat sheet]](https://blog.jpabusiness.com.au/blog/10-tips-to-develop-a-successful-brand-cheat-sheet) A few years back, we were delighted to partner with business branding experts Richard Amos and Mike... [Read more ](https://blog.jpabusiness.com.au/blog/10-tips-to-develop-a-successful-brand-cheat-sheet) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Price | JPAbusiness", "url" : "https://blog.jpabusiness.com.au/blog/author/james-price-jpabusiness" }, "dateModified" : "2025-10-09T01:45:40.027Z", "datePublished" : "2024-05-14T16:00:00.000Z", "headline" : "How to create a brand plan for your business", "image" : [ "https://blog.jpabusiness.com.au/hubfs/Branding%20-%20gold%20coast.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.jpabusiness.com.au/blog/how-to-create-a-brand-plan-for-your-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.jpabusiness.com.au/hubfs/JPAbusiness-logo.svg" }, "name" : "JPAbusiness Pty Ltd" } } ```