How to create a brand plan [infographic]

Posted by James Price | JPAbusiness on 19-Dec-2018 02:00:00

When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.

A brand is the sum of all you say and do in relation to your products and services, plus consumers’ personal experiences with these. It is the relationship, or connection, between an organisation and its customers.

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Topics: Brand and marketing, infographic, business advice, business management, brand strategy

How to develop a successful brand [cheat sheet]

Posted by James Price | JPAbusiness on 29-Aug-2018 02:00:00

A few years ago we were delighted to partner with Richard Amos and Mike Wilkinson from Royce Communications to create one of our most popular eBooks: Brand and Corporate Identity for Small to Mid-Sized Businesses.

Royce Communications works with some of Australia’s largest brands across corporate, consumer, government and not-for-profit sectors.

In this cheat sheet we have distilled some of Richard and Mike’s valuable tips for establishing and maintaining a successful brand identity.

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Topics: Advice, Brand and marketing, Running your business, cheat sheet, business advice, Business advisor, brand identity

5 social media tips that will improve your marketing

Posted by James Price | JPAbusiness on 19-Oct-2016 03:34:00

Social media has taken the marketing world by storm, significantly reducing traditional advertising costs and increasing customer engagement in only a few years.

It’s a constantly evolving space, with new platforms being developed and delivery methods jostling for popularity (e.g. visual content’s increasing ascendency over written content).

Despite this evolving landscape, there are some ‘golden rules’ that continue to ring true for social media marketers and which you can follow to help increase your business value.  

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Topics: Digital marketing, Advice, Brand and marketing, Running your business, Social media

Workshop: The digital economy IS the economy [blog]

Posted by James Price | JPAbusiness on 14-Sep-2016 03:50:00

We have been sharing insights from our ‘digital marketing journey’ for the past three years.

Part of that journey has involved determining what to prioritise in the digital marketing space to drive the greatest return in our business and so maximise our business value.

One of our important clients – Parkes Shire Council, in central west NSW – has been watching this process with interest.

Parkes is a very proactive, business-oriented Council. Earlier this year their management identified that a ‘gap’ existed in many businesses in their local government area in terms of understanding how to embrace the digital economy and use digital marketing to its full benefit.

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Topics: Digital marketing, Business Value, Online, Advice, Brand and marketing

Uber versus Lyft – Finding Your Point of Difference [blog]

Posted by James Price | JPAbusiness on 15-Aug-2016 03:00:00

I recently read an article by Alexandra Suich in the Australian Financial Review titled: ‘Uber versus Lyft – can nice guys ever win in Silicon Valley?’

The article was about the ride-sharing service Lyft, and the approach to business taken by its co-founders John Zimmer and Logan Green; a very different approach to that taken by their biggest rival, Uber.

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Topics: Brand and marketing

Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 





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