How competitive advantage contributes to 'strategic value'

Posted by James Price | JPAbusiness on 22-May-2019 02:00:00

Competitive advantage occurs when you as a business do something better than anyone else and it is hard for other businesses to quickly and easily replicate that offering.

There are degrees of competitive advantage and, in terms of strategic valueyour competitive advantage has to be something a potential purchaser will value.

(Quick reminder: strategic value is the value a purchaser is willing to pay for a business, over and above what an impartial business valuer might determine is 'fair market value'.)

For example, you may say ‘we sell more air conditioners than anyone else because of our unique customer relationship management approach’. That’s great, but are you achieving reasonable margins on those sales? If the answer is ‘no’, there is no value being created, strategic or otherwise.

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Topics: strategic value, business valuer, competitive advantage, business value drivers

Uber versus Lyft – Finding Your Point of Difference [blog]

Posted by James Price | JPAbusiness on 15-Aug-2016 03:00:00

I recently read an article by Alexandra Suich in the Australian Financial Review titled: ‘Uber versus Lyft – can nice guys ever win in Silicon Valley?’

The article was about the ride-sharing service Lyft, and the approach to business taken by its co-founders John Zimmer and Logan Green; a very different approach to that taken by their biggest rival, Uber.

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Topics: Brand and marketing, Business culture, competitive advantage, brand values, point of difference

Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 


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