How competitive advantage contributes to 'strategic value'

Posted by James Price | JPAbusiness on 22-May-2019 02:00:00

Competitive advantage occurs when you as a business do something better than anyone else and it is hard for other businesses to quickly and easily replicate that offering.

There are degrees of competitive advantage and, in terms of strategic valueyour competitive advantage has to be something a potential purchaser will value.

(Quick reminder: strategic value is the value a purchaser is willing to pay for a business, over and above what an impartial business valuer might determine is 'fair market value'.)

For example, you may say ‘we sell more air conditioners than anyone else because of our unique customer relationship management approach’. That’s great, but are you achieving reasonable margins on those sales? If the answer is ‘no’, there is no value being created, strategic or otherwise.

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Topics: strategic value, business advice, Business advisor, business valuer, Parramatta, Orange NSW, competitive advantage

 
Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 
 
 

 

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