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    5 social media tips that will improve your marketing

    Posted by James Price | JPAbusiness on 19-Oct-2016 03:34:00

    Social media has taken the marketing world by storm, significantly reducing traditional advertising costs and increasing customer engagement in only a few years.

    It’s a constantly evolving space, with new platforms being developed and delivery methods jostling for popularity (e.g. visual content’s increasing ascendency over written content).

    Despite this evolving landscape, there are some ‘golden rules’ that continue to ring true for social media marketers and which you can follow to help increase your business value.  

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    Topics: Digital marketing, Advice, Brand and marketing, Running your business, Social media

    How your online presence affects business value [blog]

    Posted by James Price | JPAbusiness on 14-Oct-2016 04:11:00

    From the JPAbusiness Strategic Business Insights blog archives

    In this blog James explains how a business's online presence is assessed during the business valuation process. He also explains how 'online' factors - such as size and quality of a database - fit in with general business health factors when gauging a business's value.

    Google receives the ultimate compliment

    When we look at the value of a business today, one of the things we consider is the extent to which the business – the name, brand and services – is known by audiences.

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    Topics: Digital marketing, Business Value, Online

    Workshop: The digital economy IS the economy [blog]

    Posted by James Price | JPAbusiness on 14-Sep-2016 03:50:00

    We have been sharing insights from our ‘digital marketing journey’ for the past three years.

    Part of that journey has involved determining what to prioritise in the digital marketing space to drive the greatest return in our business and so maximise our business value.

    One of our important clients – Parkes Shire Council, in central west NSW – has been watching this process with interest.

    Parkes is a very proactive, business-oriented Council. Earlier this year their management identified that a ‘gap’ existed in many businesses in their local government area in terms of understanding how to embrace the digital economy and use digital marketing to its full benefit.

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    Topics: Digital marketing, Business Value, Online, Advice, Brand and marketing

    Selling a business: top digital marketing trends [blog]

    Posted by James Price | JPAbusiness on 09-Sep-2016 04:30:00

    Trends and issues in digital marketing

    When JPAbusiness began operating in 2002 we were primarily a business advisory firm. Then, about seven years ago, we added business broking services to our mix and began helping clients sell their businesses.

    At the time I was quite sceptical about whether digital marketing was going to cut the mustard in terms of selling what I consider a complex product: a business.

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    Topics: Digital marketing, Selling your business, Online, Advice

    How much to share when advertising a business online [blog]

    Posted by James Price | JPAbusiness on 25-Aug-2016 03:30:00

    Online marketing challenge: detailed content versus commercial sensitivity

    You’ll often hear the internet gurus say ‘content is king’ and that in order to be successful in the online sphere you have to share lots of relevant content.

    For some traditional business sellers, online marketing feels like the equivalent of walking around naked in public – you’ve got to show everything!

    This presents a real conundrum for business sellers because, as many of our clients know, being in business can involve dealing with commercially sensitive information.

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    Topics: Digital marketing, Selling your business, Online, Advice, Exiting your business

    Marketing a business for sale tips [infographic]

    Posted by James Price | JPAbusiness on 19-Aug-2016 05:00:00

    Marketing businesses for sale is not like selling a car, house, building or boat.

    Simply listing your business with a broker and having them put it on their website or in the local paper is unlikely to deliver a great result.

    At JPAbusiness we often work with business clients to develop customised sale and marketing plans to assist an owner reach their exit, retirement or succession objectives. This process involves:

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    Topics: Digital marketing, Selling your business, Advice, infographic, Exiting your business

    Top 10 Do’s and Don’ts of Selling a Business [infographic]

    Posted by James Price | JPAbusiness on 05-Aug-2016 06:30:00

    Selling a business is not an exact science; planning, professional marketing, timing, and finding the right match regarding value and terms, are just some of the elements needed for success.

    At JPAbusiness we have been involved in selling many businesses and also conducting due diligence and negotiations for clients interested in buying a business.

    As business advisors and business brokers we have seen and experienced a few ‘war stories’ and have turned this experience into the following infographic. Use our tips to help you make the right decisions when planning your business sale.

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    Topics: Digital marketing, Selling your business, infographic, Exiting your business

    5 hiring principles to create a great staff culture [blog]

    Posted by James Price | JPAbusiness on 20-Jun-2016 10:10:04

    While Barbara and I were in Boston recently, being shown around the HubSpot headquarters by our guide Rachel, we asked her how long she had been with the company and what she thought of working there.

    What a question!

    Rachel’s answer led to what I feel was a major takeout from the visit; a gem of an insight and yet so simple and straightforward – like most valuable insights.

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    Topics: Digital marketing, Employment and recruitment, Advice, Staff

    Our digital journey [blog]

    Posted by James Price | JPAbusiness on 07-Jun-2016 15:00:01

    Over the past 10 years, JPAbusiness has been on a journey of utilising digital technology and practices to help us reach out to clients and prospective clients

    We still have a lot to learn in the online space, however we remain very committed to providing our services through a mix of digital platforms and personal interaction – and feedback from clients indicates they like the mix, too.

    Continue reading...

    Topics: Digital marketing, Online, Running your business

    Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 





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