Uber versus Lyft – Finding Your Point of Difference [blog]

Posted by James Price | JPAbusiness on 15-Aug-2016 03:00:00

I recently read an article by Alexandra Suich in the Australian Financial Review titled: ‘Uber versus Lyft – can nice guys ever win in Silicon Valley?’

The article was about the ride-sharing service Lyft, and the approach to business taken by its co-founders John Zimmer and Logan Green; a very different approach to that taken by their biggest rival, Uber.

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Topics: Brand and marketing, Business culture, competitive advantage, brand values, point of difference

 
Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 
 
 

 

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