--- title: What to include in a Business Profile when selling your business [checklist] description: Use our free checklist to help you gather and present professional, credible, robust information on your business when selling. image: https://blog.jpabusiness.com.au/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png --- 23 July 2024 # What to include in a Business Profile when selling your business [checklist] WRITTEN BYJames Price | JPAbusiness A critical rule of **[selling a business](https://www.jpabusiness.com.au/business-transactions/selling-a-business)** is that prospective purchasers will place a lot of value on** professional, credible, robust information** on your business sale opportunity. Selling your business is about trying to get someone to share the same, or better, perspective on your business that you have. Get this information provision right and interested parties can successfully understand and evaluate what you know and value about the business, and then put a fair price on it relative to this type of asset in the marketplace. Present them with a poor quality Business Profile, or Information Memorandum (IM), and it will reflect negatively on your business. A poor quality [Business Profile or IM](https://blog.jpabusiness.com.au/seller/im/business-profile-checklist-for-business-sellers) makes a buyer think: - the business is being run **unprofessionally**; and/or - you’re **hiding something**; and/or - this process is **going to be very costly **for them as a purchaser because it will be like pulling teeth to get the right information. We have created the [JPAbusiness IM/Business Profile Checklist](https://blog.jpabusiness.com.au/seller/im/business-profile-checklist-for-business-sellers) to help ensure you include the most important pieces of information when preparing to sell your business. [![IM Business profile checklist for business sellers cover 2022](https://blog.jpabusiness.com.au/hs-fs/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png?width=433&height=530&name=IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png)](https://blog.jpabusiness.com.au/seller/im/business-profile-checklist-for-business-sellers) If you need help with any aspect of selling your business, from marketing plans and IM preparation to sale negotiations, please [contact](https://www.jpabusiness.com.au/contactus) the JPAbusiness team for a confidential, obligation-free discussion.   ![IM Business profile checklist for business sellers cover 2022](https://blog.jpabusiness.com.au/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png) Free checklist IM/Business profile checklist for business sellers Use this checklist to help you prepare a comprehensive Information Memorandum, or Business Profile document, that will present your business in the best possible light to potential buyers. [Learn more ](https://blog.jpabusiness.com.au/seller/im/business-profile-checklist-for-business-sellers) Share this Article Share this blog post on Twitter [mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/what-to-include-in-a-business-profile-when-selling-your-business-checklist](mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/what-to-include-in-a-business-profile-when-selling-your-business-checklist) Copied to clipboard Topics - [selling your business ](https://blog.jpabusiness.com.au/blog/topic/selling-your-business) - [template ](https://blog.jpabusiness.com.au/blog/topic/template) - [checklist ](https://blog.jpabusiness.com.au/blog/topic/checklist) - [selling a business ](https://blog.jpabusiness.com.au/blog/topic/selling-a-business) - [sell a business ](https://blog.jpabusiness.com.au/blog/topic/sell-a-business) - [business selling advice ](https://blog.jpabusiness.com.au/blog/topic/business-selling-advice) - [free template ](https://blog.jpabusiness.com.au/blog/topic/free-template) - [free business resources ](https://blog.jpabusiness.com.au/blog/topic/free-business-resources) About James Price | JPAbusiness James Price has over 30 years’ experience in providing strategic, commercial and valuation advice to Australian and international business clients. James’ blogs provide business advice for aspiring and current small to mid-sized business owners, operators and managers. #### Related Blog Posts ### [How to do 'vendor due diligence' when selling your business [checklist]](https://blog.jpabusiness.com.au/blog/how-to-do-vendor-due-diligence-when-selling-your-business-checklist) When business owners come to see us, wanting to sell their business, we often get involved in... [Read more ](https://blog.jpabusiness.com.au/blog/how-to-do-vendor-due-diligence-when-selling-your-business-checklist) ### [Mentoring support as farm business diversifies (case study/testimonial)](https://blog.jpabusiness.com.au/blog/mentoring-support-as-farm-business-diversifies-case-study/testimonial) Services provided by JPAbusiness: Business advice Strategic planning Project management Business... [Read more ](https://blog.jpabusiness.com.au/blog/mentoring-support-as-farm-business-diversifies-case-study/testimonial) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Price | JPAbusiness", "url" : "https://blog.jpabusiness.com.au/blog/author/james-price-jpabusiness" }, "dateModified" : "2026-04-21T04:56:46.994Z", "datePublished" : "2024-07-23T16:00:00.000Z", "headline" : "What to include in a Business Profile when selling your business [checklist]", "image" : [ "https://blog.jpabusiness.com.au/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png" ], "mainEntityOfPage" : { "@id" : "https://blog.jpabusiness.com.au/blog/what-to-include-in-a-business-profile-when-selling-your-business-checklist", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.jpabusiness.com.au/hubfs/JPAbusiness-logo.svg" }, "name" : "JPAbusiness Pty Ltd" } } ```