Unless the market knows about the opportunity your business offers, you are likely to have only a very slim chance of selling your business.
At JPAbusiness we often work with business clients to develop customised sale and marketing plans to assist an owner reach their exit, retirement or succession objectives. This process involves:
- Identifying the target market
- Identifying the business’ point of difference and the key selling points that will appeal to the target market, and clearly identifying a potential purchasers’ key risks and opportunities
- Developing a credible business information package that details the business’ value proposition, performance and key selling points
- Determining the best way to reach and engage with the identified target market.
We have created a free infographic to help owners who are contemplating selling a business address these key issues.
You can use the infographic as a checklist of key items to consider in preparing for a business sale process, as well as when working with a business broker or advisor.
If you need support or advice to prepare a sale and marketing plan for your business, contact the business advisory team at JPAbusiness for a confidential, obligation-free discussion.
