Marketing businesses for sale is not like selling a car, house, building or boat.
Simply listing your business with a broker and having them put it on their website or in the local paper is unlikely to deliver a great result.
At JPAbusiness we work with clients to develop customised sale and marketing plans to help owners reach their exit, retirement or succession objectives.
This process involves:
- identifying the target market;
- identifying the business’s point of difference and the key selling points that will appeal to the target market, and clearly identifying a potential purchasers’ key risks;
- developing a credible business information package that details the business’s value proposition, performance and key selling points, and
- determining the best way to reach and engage with the identified target market.
The infographic below is designed to help business owners who are contemplating a sale or exit address these key issues. You can use the infographic when marketing your own business, as well as when working with a broker or advisor.
If you need support or advice to prepare a sale and marketing plan for your business, contact the team at JPAbusiness on 02 6360 0360 or 02 9893 1803 for an obligation-free discussion.
