When we established our first website about 14 years ago it contained fairly basic information on our business. We used it to advertise our clients’ businesses, but otherwise it was static – like putting an ad in the Yellow Pages.
I thought this static website was the only ‘online’ presence we needed and that it wasn’t really relevant to the day-to-day activity of our business.
Obviously the world has changed and, luckily for our business, so has my opinion!
The online world is central to business success in today’s world and online means so much more than creating a one-dimensional ‘brochure’.
When conducting business valuations and market appraisals for clients, a business’ online presence is a critical factor in the ultimate value we assign. The extent to which online and offline aspects of the business model are integrated can also significantly impact a firm’s valuation.
The following infographic shows what we look for in an online presence when assessing business value.
If you are interested in seeking a business valuation on a business you are considering purchasing, or you would like a market appraisal on your business because you are considering selling, contact the business advisory team at JPAbusiness for a confidential, no-obligation discussion.
James Price has over 30 years' experience in providing strategic, commercial and financial advice to Australian and international business clients. James' blogs provide business advice for aspiring and current small to mid-sized business owners, operators and managers.
