Marketing businesses for sale is not like selling a car, house, building or boat.
Simply listing your business with a broker and having them put it on their website or in the local paper is unlikely to deliver a great result.
At JPAbusiness we often work with business clients to develop customised sale and marketing plans to assist an owner reach their exit, retirement or succession objectives. This process involves:
- identifying the target market;
- identifying the business’ point of difference and the key selling points that will appeal to the target market, and clearly identifying a potential purchasers’ key risks;
- developing a credible business information package that details the business’ value proposition, performance and key selling points, and
- determining the best way to reach and engage with the identified target market.
We have created the free infographic below to help business owners who are contemplating a sale or exit address these key issues. You can use the infographic when marketing your own business, as well as when working with a broker or advisor.
If you need support or advice to prepare a sale and marketing plan for your business, contact the business broking team at JPAbusiness for an obligation-free discussion.
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James Price has over 30 years' experience in providing strategic, commercial and financial advice to Australian and international business clients. James' blogs provide business advice for aspiring and current small to mid-sized business owners, operators and managers.