--- title: What to include in a Business Profile when selling a business [checklist] description: A critical rule of selling a business is that prospective purchasers will highly value professional, credible, robust information on your business sale opportunity. image: https://blog.jpabusiness.com.au/hubfs/Downloadable_Doc_Cover_Images/IM%20Checklist%20screenshot_edited.png --- 28 March 2017 # What to include in a Business Profile when selling a business [checklist] WRITTEN BYJames Price | JPAbusiness A critical rule of **[selling a business](https://www.jpabusiness.com.au/business-transactions/selling-a-business)** is that prospective purchasers will highly value** professional, credible, robust information** on your business sale opportunity. Selling your business is about trying to get someone to share the same, or better, perspective on your business that you have. Get this information provision right and interested parties can successfully understand and evaluate what you know and value about the business, and then put a fair price on it relative to this type of asset in the marketplace. Present them with a poor quality **Business Profile, or Information Memorandum (IM)**, and it will reflect sourly on your business. A poor **[Business Profile or IM](https://landing.jpabusiness.com.au/df-business-profile-info-memo-checklist?hsCtaTracking=94b72ad1-658c-42c5-ad31-3871c706fc17%7C3c533e03-8605-4caa-b9c4-582fb6347735&__hstc=264181011.03e8c6c0a840c3e9d938780472cb66aa.1487300225151.1489969066832.1490500323334.15&__hssc=264181011.21.1490500323334&__hsfp=2367572078)** makes a buyer think: - the business is being run unprofessionally; and/or - you’re hiding something; and/or - this process is going to be very costly for them as a purchaser because it will be like pulling teeth to get the right information. We have created the [JPAbusiness IM/Business Profile Checklist ](https://landing.jpabusiness.com.au/download-the-professional-information-memo-checklist)to help ensure you include the most important pieces of information when preparing to sell your business. [![IM Business profile checklist for business sellers cover 2022](https://blog.jpabusiness.com.au/hs-fs/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png?width=400&height=490&name=IM%20Business%20profile%20checklist%20for%20business%20sellers%20cover%202022.png)](https://landing.jpabusiness.com.au/df-business-profile-info-memo-checklist) If you need help with any aspect of selling your business, from marketing plans and IM preparation to sale negotiations, please [contact the JPAbusiness team](https://landing.jpabusiness.com.au/contactus). Share this Article Share this blog post on Twitter [mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/james-blog-signature-0](mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/james-blog-signature-0) Copied to clipboard Topics - [selling your business ](https://blog.jpabusiness.com.au/blog/topic/selling-your-business) About James Price | JPAbusiness James Price has over 30 years’ experience in providing strategic, commercial and valuation advice to Australian and international business clients. James’ blogs provide business advice for aspiring and current small to mid-sized business owners, operators and managers. #### Related Blog Posts ### [How to make a business private equity ready [cheat sheet]](https://blog.jpabusiness.com.au/blog/how-to-make-a-business-private-equity-ready-cheat-sheet) Private equity is much more than just some capital. You can get capital from plenty of places, but... [Read more ](https://blog.jpabusiness.com.au/blog/how-to-make-a-business-private-equity-ready-cheat-sheet) ### [7 tips for transferring business ownership](https://blog.jpabusiness.com.au/blog/7-tips-for-transferring-business-ownership) When buying or selling a business, the last thing you want is a handover whereby the business... [Read more ](https://blog.jpabusiness.com.au/blog/7-tips-for-transferring-business-ownership) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Price | JPAbusiness", "url" : "https://blog.jpabusiness.com.au/blog/author/james-price-jpabusiness" }, "dateModified" : "2026-04-21T05:06:36.862Z", "datePublished" : "2017-03-28T18:34:00.000Z", "headline" : "What to include in a Business Profile when selling a business [checklist]", "image" : [ "https://blog.jpabusiness.com.au/hubfs/Downloadable_Doc_Cover_Images/IM%20Checklist%20screenshot_edited.png" ], "mainEntityOfPage" : { "@id" : "https://blog.jpabusiness.com.au/blog/james-blog-signature-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.jpabusiness.com.au/hubfs/JPAbusiness-logo.svg" }, "name" : "JPAbusiness Pty Ltd" } } ```