---
title: How to give your business a strong forward outlook [new ebook]
description: Use this ebook and accompanying templates to track and record key elements contributing to your forward outlook, and help prove repeatability of earnings.
image: https://blog.jpabusiness.com.au/hubfs/Forward%20outlook.jpg
---

 22 November 2022

# How to give your business a strong forward outlook [new ebook]

WRITTEN BYJames Price | JPAbusiness

![Forward outlook](https://blog.jpabusiness.com.au/hs-fs/hubfs/Forward%20outlook.jpg?width=1000&height=667&name=Forward%20outlook.jpg)

Forward outlook is a key business health factor we consider when valuing a business and assessing its [sustainability of earnings](https://blog.jpabusiness.com.au/blog/what-determines-your-business-maintainable-earnings-infographic); it’s a litmus test of a business’s strength.

Whether we are valuing the business in preparation for a future sale, or to help a client improve business performance, their forward outlook – in terms of both internal and external factors – can have a significant impact on business earnings and, hence, business value.

Our new ebook – [*How to give your business a strong forward outlook*](https://blog.jpabusiness.com.au/operator/how-to-give-your-business-a-strong-forward-outlook) – examines the **five key factors** we consider when assessing the strength of a business’s forward outlook:

- Work-in-progress (WIP)
- Contracts and agreements
- Pipeline of prospects
- Client portfolio
- External market trends

The ebook includes links to three free templates we’ve created to help you keep track of your forward outlook, and assess its contribution to your business’s value.

If you’re looking to build forward earnings and business value, we’re keen to help you. Feel free to get in touch by calling **02 6360 0360** or **02 9893 1803**, or visit [jpabusiness.com.au](https://www.jpabusiness.com.au/contactus) to arrange to speak with one of our advisors.

![How to give your business a strong forward outlook 2022](https://blog.jpabusiness.com.au/hubfs/How%20to%20give%20your%20business%20a%20strong%20forward%20outlook%202022.png)

 Free ebook

 How to give your business a strong forward outlook

Use this ebook and accompanying templates to track and record key elements contributing to your forward outlook, and help prove repeatability of earnings.

[Learn more ](https://blog.jpabusiness.com.au/blog/how-to-give-your-business-a-strong-forward-outlook-new-ebook)

 Share this Article 

Share this blog post on Twitter

[mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/how-to-give-your-business-a-strong-forward-outlook-new-ebook](mailto:?subject=Share%20this%20blog%20post&body=https://blog.jpabusiness.com.au/blog/how-to-give-your-business-a-strong-forward-outlook-new-ebook)

<https://blog.jpabusiness.com.au/blog/how-to-give-your-business-a-strong-forward-outlook-new-ebook>

Copied to clipboard

Topics

About James Price | JPAbusiness James Price has over 30 years’ experience in providing strategic, commercial and valuation advice to Australian and international business clients. James’ blogs provide business advice for aspiring and current small to mid-sized business owners, operators and managers.

#### Related Blog Posts

### [How to create a staff training plan [template]](https://blog.jpabusiness.com.au/blog/how-to-create-a-staff-training-plan-template)

Staff training is about ensuring your employees have the required skills and expertise to carry out...

[Read more ](https://blog.jpabusiness.com.au/blog/how-to-create-a-staff-training-plan-template)

### [When should I start planning to sell my business?](https://blog.jpabusiness.com.au/blog/when-should-i-start-planning-to-sell-my-business)

As soon as you start a business you should be thinking about preparing the business for a potential...

[Read more ](https://blog.jpabusiness.com.au/blog/when-should-i-start-planning-to-sell-my-business)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "James Price | JPAbusiness",
    "url" : "https://blog.jpabusiness.com.au/blog/author/james-price-jpabusiness"
  },
  "dateModified" : "2022-11-22T19:00:00.610Z",
  "datePublished" : "2022-11-22T19:00:00.000Z",
  "headline" : "How to give your business a strong forward outlook [new ebook]",
  "image" : [ "https://blog.jpabusiness.com.au/hubfs/Forward%20outlook.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.jpabusiness.com.au/blog/how-to-give-your-business-a-strong-forward-outlook-new-ebook",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.jpabusiness.com.au/hubfs/JPAbusiness-logo.svg"
    },
    "name" : "JPAbusiness Pty Ltd"
  }
}
```