---
title: Strategic value in a business sale - What is it, why pay for it and how do I create it?
description: Learn what strategic value is in a business sale and how you can create strategic value in your business.
---

[JPA operator ](https://blog.jpabusiness.com.au/operator)

# [Strategic value in a business sale - What is it, why pay for it and how do I create it?](https://blog.jpabusiness.com.au/operator/strategic-value-in-a-business-sale-what-is-it-why-pay-for-it-and-how-do-i-create-it-0)

 Written by [James Price | JPAbusiness](https://blog.jpabusiness.com.au/operator/author/james-price-jpabusiness) | Mar 10, 2022 3:19:20 AM

Strategic value is the amount a purchaser is willing to pay for a business above what a valuer has determined is 'fair market value'.

It can be influenced by a vendor's management decisions long before sale time.

[View full post](https://blog.jpabusiness.com.au/operator/strategic-value-in-a-business-sale-what-is-it-why-pay-for-it-and-how-do-i-create-it-0)

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