---
title: Strategic value in a business sale - What is it, why pay for it and how do I create it?
description: Learn what strategic value is in a business sale and how you can create strategic value in your business.
image: https://blog.jpabusiness.com.au/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/Strategic%20value%20in%20a%20business%20sale%20cover%202022-1.png
---

# Strategic value in a business sale - What is it, why pay for it and how do I create it?

Strategic value is the amount a purchaser is willing to pay for a business above what a valuer has determined is 'fair market value'.

It can be influenced by a vendor's management decisions long before sale time.

## This ebook covers:

- What is strategic value in a business sale
- How competitive advantage contributes to strategic value
- How the market determines strategic value
- How to create strategic value in your business

![](https://blog.jpabusiness.com.au/hubfs/1.%20Images/Updated%20document%20cover%20images%202022/Strategic%20value%20in%20a%20business%20sale%20cover%202022-1.png)

## Download your free copy of 'Strategic value in a business sale' by completing the form below

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