---
title: How to create a brand plan for your business
description: "In this infographic we explain how to create a brand plan for your business using the 3 Ps: Purpose, Potential and Promise."
---

[JPAbusiness Strategic Insights Blog ](https://blog.jpabusiness.com.au/blog)

# [How to create a brand plan for your business](https://blog.jpabusiness.com.au/blog/how-to-create-a-brand-plan-for-your-business)

 Written by [James Price | JPAbusiness](https://blog.jpabusiness.com.au/blog/author/james-price-jpabusiness) | 14-May-2024 16:00:00

When people think about the term ‘brand’ they often think only of a brand’s visual manifestation, i.e. the logo and livery. But a brand is much more than that.

**A brand is the sum of all you say and do **in relation to your products and services, plus consumers’ personal experiences with these.** **

It is **the relationship, or connection, between an organisation and its customers.**

## Ask the brand experts

Some years back we partnered with business branding experts [Richard Amos](https://www.royce.com.au/pages/richard-amos) and [Mike Wilkinson](https://www.redig.com.au) to create one of our most popular ebooks to date: [Brand and Corporate Identity for Small to Mid-Sized Businesses.](https://landing.jpabusiness.com.au/brand-and-corporate-identity-ebook)

Based on Richard and Mike’s advice, we have created the following infographic to help you get started on **creating a Brand Plan for your business**.

 

## Plan to succeed

Your **brand identity is determined by your [business plan](https://blog.jpabusiness.com.au/operator/business-planning-for-small-to-mid-sized-businesses)** so, before you get down to the nuts and bolts of adopting a brand strategy, **ensure it is aligned to your business goals.**

The Brand Plan will form the basis of your branding strategy.

 

<https://blog.jpabusiness.com.au/hubfs/3.%20Infographics%20and%20cheat%20sheets/3%20Ps%20of%20a%20brand%20plan.pdf>

 

Once you have developed your **Brand Plan** it will become the organising system for how you [develop, deliver and manage the brand ](https://blog.jpabusiness.com.au/blog/how-to-develop-a-successful-brand-cheat-sheet)going forward.

It’s very important to remember that brand is not just ‘look and feel’; it can actually represent an important aspect of your business value and maintainable position.

If you would like support in creating or managing your brand, [contact](https://www.jpabusiness.com.au/contactus) the team at JPAbusiness for a confidential, obligation-free discussion.

[View full post](https://blog.jpabusiness.com.au/blog/how-to-create-a-brand-plan-for-your-business)

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