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    How valuers assess a business' online presence [infographic]

    Posted by James Price | JPAbusiness on 27-Jun-2018 02:00:00

    In order to determine a business’s value we assess business health factors, which may include:

    • Financial performance
    • Quality of product or service delivery
    • Point of difference and competitive position
    • Staff culture and performance
    • Physical location and geographic coverage
    • Diversity, size and quality of clients
    • External pressures on business, including industry trends and dynamics
    • Future projections and prospects.

    In the past five years, a critical new health factor has been added to that list: ‘Online presence and quality of online interaction’. 

    The following infographic illustrates some of the factors we take into account when assessing a business' online position.

    Continue reading...

    Topics: Business Value, Online, Free download, Running your business, infographic, Business valuation

    How to sell a business online without sharing too much

    Posted by James Price | JPAbusiness on 04-Apr-2018 02:00:00

    You’ll often hear the internet gurus say ‘content is king’ and that in order to be successful in the online sphere you have to share lots of relevant content.

    For some traditional business sellers, online marketing feels like the equivalent of walking around naked in public – you’ve got to show everything!

    This presents a real conundrum for business sellers because, as many of our clients know, being in business can involve dealing with commercially sensitive information.

    Continue reading...

    Topics: Digital marketing, Selling your business, Online, Advice, Exiting your business, business advice, selling a business, business broker

    How business value is affected by an online presence [infographic]

    Posted by James Price | JPAbusiness on 25-Nov-2016 05:48:00

    When we established our first website about 14 years ago it contained fairly basic information on our business. We used it to advertise our clients’ businesses, but otherwise it was static – like putting an ad in the Yellow Pages.

    Continue reading...

    Topics: Business Value, Online, Advice, Valuations, infographic

    How your online presence affects business value [blog]

    Posted by James Price | JPAbusiness on 14-Oct-2016 04:11:00

    From the JPAbusiness Strategic Business Insights blog archives

    In this blog James explains how a business's online presence is assessed during the business valuation process. He also explains how 'online' factors - such as size and quality of a database - fit in with general business health factors when gauging a business's value.

    Google receives the ultimate compliment

    When we look at the value of a business today, one of the things we consider is the extent to which the business – the name, brand and services – is known by audiences.

    Continue reading...

    Topics: Digital marketing, Business Value, Online

    Workshop: The digital economy IS the economy [blog]

    Posted by James Price | JPAbusiness on 14-Sep-2016 03:50:00

    We have been sharing insights from our ‘digital marketing journey’ for the past three years.

    Part of that journey has involved determining what to prioritise in the digital marketing space to drive the greatest return in our business and so maximise our business value.

    One of our important clients – Parkes Shire Council, in central west NSW – has been watching this process with interest.

    Parkes is a very proactive, business-oriented Council. Earlier this year their management identified that a ‘gap’ existed in many businesses in their local government area in terms of understanding how to embrace the digital economy and use digital marketing to its full benefit.

    Continue reading...

    Topics: Digital marketing, Business Value, Online, Advice, Brand and marketing

    Selling a business: top digital marketing trends [blog]

    Posted by James Price | JPAbusiness on 09-Sep-2016 04:30:00

    Trends and issues in digital marketing

    When JPAbusiness began operating in 2002 we were primarily a business advisory firm. Then, about seven years ago, we added business broking services to our mix and began helping clients sell their businesses.

    At the time I was quite sceptical about whether digital marketing was going to cut the mustard in terms of selling what I consider a complex product: a business.

    Continue reading...

    Topics: Digital marketing, Selling your business, Online, Advice

    How much to share when advertising a business online [blog]

    Posted by James Price | JPAbusiness on 25-Aug-2016 03:30:00

    Online marketing challenge: detailed content versus commercial sensitivity

    You’ll often hear the internet gurus say ‘content is king’ and that in order to be successful in the online sphere you have to share lots of relevant content.

    For some traditional business sellers, online marketing feels like the equivalent of walking around naked in public – you’ve got to show everything!

    This presents a real conundrum for business sellers because, as many of our clients know, being in business can involve dealing with commercially sensitive information.

    Continue reading...

    Topics: Digital marketing, Selling your business, Online, Advice, Exiting your business

    Our digital journey [blog]

    Posted by James Price | JPAbusiness on 07-Jun-2016 15:00:01

    Over the past 10 years, JPAbusiness has been on a journey of utilising digital technology and practices to help us reach out to clients and prospective clients

    We still have a lot to learn in the online space, however we remain very committed to providing our services through a mix of digital platforms and personal interaction – and feedback from clients indicates they like the mix, too.

    Continue reading...

    Topics: Digital marketing, Online, Running your business

     
    Disclaimer: The information contained in this blog is general in nature and should not be taken as personal, professional advice. Readers should make their own inquiries and obtain independent, professional advice before making any decisions, taking any action or relying on any information in this blog. 
     
     

     

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